THE BRAND
The
"Weisses Bräuhaus" in Munich, Tal is the founding place of our brewery. It is
the place where the founder of the company, Georg Schneider I., brewed his first
Schneider Weisse Original in 1872. Now as before, it is regarded as one of the
most beautiful and traditional beerhaus in this region.
The wheat beer specialists of the Schneider brewery are regularly awarded at
international competitions....
A unique variety of distinguishing wheat beer specialties is being brewed at
Bavaria’s oldest wheat beer brewery strictly following the Reinheitsgebot.
The history of wheat beer is also the history of the Schneider brewing family
and its famous Schneider Weisse.
Georg I. Schneider acquired the rights to boil wheat beer from King Ludwig II.
in 1872. Back in those days the sales of wheat beer in the royal brewhouses were
continuously declining and no one would have forecast a future worth mentioning
for this noble beverage.
That's why it can rightly be claimed that it was Georg I. Schneider who saved
wheat beer from "dying out". Being the wheat beer pioneer and creator of the
original recipe for Schneider Weisse which still holds good today, he is revered
by all wheat beer connoisseurs.
The founder ran the brewery together with his son Georg II. Schneider and in
1872 acquired the so-called Maderbräu at Tal 7, now known as Weisses Brauhaus,
one of the oldest traditional breweries in Munich. The former ducal wheat beer
brewhouses in Straubing and Kelheim were acquired as well in 1927.
The latter has remained the Schneider Weisse brewery to this day and is the
oldest wheat beer brewery in Bavaria. Wheat beer has been brewed here without
interruption since its founding in the year 1607. The Georg Schneider brewery
family did however suffer a terrible stroke of fate in 1944: The Munich brewery
fell victim to the bombing.
As a result the entire production was relocated to the intact brewery in Kelheim.
There Georg V. Schneider continued to press ahead with the modernization and
expansion of the brewery, of course always holding true to decades-old
tradition. Just as does the current brewery operator, Georg VI. Schneider.
Incidentally: The women in the family have always played a great role too, like
Margareta Schneider, the wife of Georg V. Schneider, who lived true to the
motto: "Preserve the past and create for the future."